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MOTIVATION IS THE FIRST STEP TOWARDS

SUCCESS

“My mission is to encourage and support successful leaders to live a fulfilled, healthy, energetic and meaningful life.”

ABOUT ME

I help executives, senior leaders and high-potential talent gain self-awareness, sharpen their goals and unlock their full potential. I work with leaders from more than 50 countries across five continents.

My style is open and direct: I combine genuine empathy with constructive challenge, drawing on more than 30 years leading multicultural teams in global organisations before becoming a full-time executive coach.

About

For Organisations 

I design and deliver leadership development programmes for organisations — combining executive coaching, peer coaching, group webinars and proprietary leadership content tailored to your culture and strategy. I work at C-suite and operating-committee level, building multi-month leadership academies for global organisations.

Trusted by leaders at SAP, Sika, Johnson & Johnson, Zurich Insurance Company, Plastchim-T, Citibank and more. 

Over the years, I have worked with operating committees, senior management teams and the next generation of leaders across global companies. Engagements are delivered in English, Bulgarian or Russian, online or in person.

If you are an HR, People & Culture or business leader exploring leadership coaching or a development programme for your team, send me a few details using the form below and I'll be in touch.

Contact

Vision on coaching

Through the process of coaching, clients get to know themselves better, improve their performance and enhance their quality of life. The coaching relationship is a partnership that helps people produce extraordinary results in their careers, businesses and lives.

In each session the client chooses the focus; I listen, reflect back what I notice and ask the questions that create clarity and move them into action. Coaching accelerates progress by sharpening focus and widening awareness of choice.

It concentrates on where you are now and what you are ready to do to get where you want to be — recognising that results come from your own intentions, choices and actions, supported by the coaching process.

why work with me?

Organisations bring me in when developing their leaders really matters. Coaching may be the right investment for your team if:

— You are developing senior leaders or high-potential talent and want them to grow faster and lead with greater confidence
— A key leader is stepping into a bigger role, a new market or a more complex mandate, and you want that transition to succeed
— Your organisation is going through change — restructuring, integration, rapid growth — and your leaders need support to navigate it well
— You want to strengthen your leadership pipeline and prepare successors for the future
— You are looking to retain and motivate the people who matter most to your business
— You need an experienced, independent partner your leaders can be fully open with

 

Every engagement is confidential, outcome-focused and designed around your objectives — with progress visible to you as the sponsor, while the content of coaching conversations stays between coach and coachee.

TESTIMONIALS

“Petko is highly professional, knowledgeable and has the unique talent to combine his professional executive background with solid coaching skills.

As a coach he is insightful and empathetic, while being brilliant at probing and challenging. His open and encouraging approach supports the clients to build new awareness, to create innovative opportunities and to agree on specific actions for achieving their goals.” —​ Neda Alkalay, Senior Executive

"Don't expect him to tell you what to do — Petko opens the door and makes your brain clearly see the big picture, so you can decide your next steps in business and in life." — Vice President, International Company, Canada

"His approach is compassionate, which allows you to be yourself, and yet he keeps challenging you to bring out the best results. He makes complex actions look simple and achievable. This is special." — Senior Executive, International Company, Switzerland

"Highly analytic and structured coaching with a very personal approach. Dives deep into the core of the situation. Very committed and supportive." — Senior Executive, Global Bank

Contact

Petko Bahovski

8700 Küsnacht

Switzerland​​

Tel: +41 79 848 5386​

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© 2026 Bahovski Executive Coaching part of Bahovski Finance

Bahovski Finance is a Swiss registered company, with company identification number: CHE-338.088.915

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